The unpredictable and ever-changing weather conditions that we experience in the UK can often play havoc with retail businesses and their operations. Weather conditions such as rain, snow and even heatwaves can influence everything from footfall, to pricing and on-shelf availability, and can have a dramatic influence on the wider supply chain.
Yet, whilst the weather may bring many complexities for retailers, it can bring significant rewards for those who can successfully harness its potential.
In this lively and thought-provoking fireside chat, Paul Smith from The IBM Weather Company shares his thoughts on how retailers can leverage the weather and answers the question on everyone’s mind “Weather in Retail: Disruptor, Threat or Opportunity?”
