IN A BUSY MARKETPLACE, DATA GETS YOU NOTICED
Data is what helps keep your offerings fresh, your supply lines flowing, and your customers satisfied. Our retail data management consultants specialise in helping you capture, analyse and extract what you need from data your retail stores already possess.
The modern buyer journey involves a web of online and offline channels. Yes, it’s a lot to keep track of – but it’s also your biggest opportunity. By bringing together data from multiple touchpoints, with the help of retail analytics consultants like ourselves, you can get a handle on customer sentiment, pre-empt demand, hone your product range and get the edge on the competition.
From fast fashion to automotives, no retailer can stand still. You want to experiment with products and markets. We get it. And we want to give you the tools you need to spot the gaps and take full advantage. This is where data management and analysis comes in.
Problem solving
The challenge
There’s no shortage of data in retail. But what’s often missing are the 4 ‘R’s. For decisions on pricing, inventory management, marketing and more, you need the right information, at the right time, in the right format and in front of the right people.
You need to integrate data from multiple sources; everything from branch level sales stats through to social media click-throughs. Otherwise, critical data is at risk of being siloed. It becomes inaccessible or hidden away, stopping you from seeing the full picture.
Work with our retail analytics consultants to
TRACK SHOPPERS
Create a single source of the truth; a hub of all the retail data you require on products, customers and the market. Track competitive performance metrics, drill into the detail, spot problems early and act swiftly.
CONTROL STOCK
Don’t get lumbered with excess stock or get caught short by customer demand. Capture and analyse sentiment, behaviour and geo-specific data. Create models to predict demand and fine-tune buying activity.
GET PERSONAL
Collate data from disparate touchpoints for a 360-degree customer view. Tailor your product recommendations and marketing offerings. Create the type of personalised experience your customers expect.
DATA TO DECISION WORKSHOP
Our Data to Decision Workshop shows you how to take full advantage of the growing volumes and categories of data your company holds. Targeted, company-specific and casting an expert eye on real-life business problems, we deliver everything you need to know for better decision making – and nothing you don’t.
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